Data Protection
We use industry-standard security measures to protect your data
Transparency
Clear information about what data we collect and why
Your Control
Manage your data preferences and deletion requests
1. Introduction
Estate Sale Map ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our B2B2C marketplace platform. Please read this policy carefully to understand our practices regarding your personal data.
2. Information We Collect
Personal Information
We collect information you provide directly to us, including:
- Name, email address, and contact information
- Account credentials and profile information
- Payment information (processed securely through Stripe)
- Shipping and billing addresses
- Communication preferences and subscription settings
- Customer support inquiries and correspondence
Usage Information
We automatically collect certain information about your use of our platform:
- Device information (IP address, browser type, operating system)
- Usage patterns and navigation behavior
- Search queries and filters used
- Items viewed, reserved, or added to wishlists
- Transaction history and purchase behavior
- Location data (with your permission) for map features
Business Information (For Companies)
Estate sale companies provide additional information:
- Company name, address, and business license information
- Tax identification numbers
- Bank account details for payments
- Sale listings, item descriptions, and images
- Customer reviews and ratings
3. How We Use Your Information
Core Platform Services
- Facilitate estate sale listings and customer browsing
- Process reservations, purchases, and payments
- Manage user accounts and subscription services
- Provide customer support and resolve issues
- Send transactional emails and notifications
Personalization and Improvement
- Customize your experience and show relevant content
- Provide personalized recommendations
- Analyze usage patterns to improve our platform
- Develop new features and services
- Conduct research and analytics
Marketing and Communications
- Send promotional emails about new sales and features (with consent)
- Provide updates about platform changes
- Share relevant industry news and tips
- Conduct surveys and gather feedback
Legal and Security
- Comply with legal obligations and regulations
- Detect and prevent fraud, abuse, and security threats
- Enforce our Terms of Service
- Protect the rights and safety of our users
4. How We Share Your Information
With Estate Sale Companies
When you make a reservation or purchase, we share necessary information with the relevant estate sale company to fulfill your transaction (name, contact information, purchase details).
Service Providers
We work with trusted third-party providers for:
- Payment processing (Stripe)
- Email delivery and marketing automation
- Cloud hosting and data storage
- Analytics and performance monitoring
- Customer support tools
Legal Requirements
We may disclose your information when required by law, court order, or government request, or to protect our rights, property, or safety, or that of our users.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction.
5. Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption of data in transit and at rest
- Secure socket layer (SSL) technology for all communications
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Employee training on data protection practices
- Incident response procedures for data breaches
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.
6. Your Rights and Choices
Account Management
- Update your profile information and preferences
- Change your email and communication settings
- Manage your subscription and payment information
- Download your personal data
- Delete your account and associated data
Communication Preferences
- Opt out of marketing emails at any time
- Choose which types of notifications to receive
- Set frequency preferences for email communications
Data Rights (Where Applicable)
Depending on your location, you may have additional rights:
- Right to access your personal data
- Right to rectify inaccurate information
- Right to erasure ("right to be forgotten")
- Right to data portability
- Right to object to processing
- Right to restrict processing
7. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Specific retention periods include:
- Account information: Until you delete your account or request deletion
- Transaction records: 7 years for tax and legal compliance
- Support communications: 3 years after resolution
- Marketing data: Until you unsubscribe or object to processing
- Usage analytics: Aggregated data may be retained indefinitely
8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on our platform:
Types of Cookies
- Essential Cookies: Required for basic platform functionality
- Performance Cookies: Help us analyze and improve platform performance
- Functional Cookies: Remember your preferences and settings
- Analytics Cookies: Used by Google Analytics to track usage patterns
- Marketing Cookies: Used for personalized advertising (with consent)
Google Analytics Cookies
Google Analytics uses cookies to:
- Distinguish unique users and sessions
- Track user interactions across pages
- Remember user preferences and settings
- Generate usage statistics and reports
These cookies are set by Google's servers and are subject to Google's privacy policies.
You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect platform functionality.
9. Third-Party Services
Our platform integrates with various third-party services:
- Stripe: Payment processing (subject to Stripe's privacy policy)
- Google Maps: Location services and mapping
- Google Analytics: Website analytics and performance tracking
- Cloudinary: Image storage and optimization
- Email providers: Transactional and marketing emails
These services have their own privacy policies, and we encourage you to review them.
10. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC ("Google"), to help us understand how our platform is used and to improve our services.
Information Collected
Google Analytics collects information such as:
- Pages visited and time spent on our platform
- Click patterns and navigation behavior
- Browser type, device type, and operating system
- Referring websites and search terms
- Geographic location (country/city level)
- IP address (anonymized in many cases)
How It's Used
We use this analytics data to:
- Analyze website traffic and user behavior patterns
- Improve our platform's performance and user experience
- Understand which features are most valuable to users
- Identify technical issues and optimization opportunities
- Generate aggregated reports on platform usage
Data Sharing and Retention
Google Analytics data is processed by Google in accordance with Google's privacy policy. Google may use this data for its own purposes, including improving Google's services and products.
We have configured our Google Analytics to automatically delete user and event data after 26 months. You can learn more about how Google uses data at policies.google.com/privacy/partners.
Opt-Out Options
You can opt out of Google Analytics tracking by:
- Installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout
- Enabling "Do Not Track" in your browser settings
- Using browser extensions that block tracking scripts
- Disabling JavaScript in your browser (may affect platform functionality)
11. International Data Transfers
Our platform may transfer and process your information in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws, including standard contractual clauses and adequacy decisions.
12. Children's Privacy
Our platform is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by posting the updated policy on our platform and updating the "Last updated" date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Estate Sale Map - Privacy Team
Email: [email protected]
Support: [email protected]
Data Protection Officer: [email protected]
For EU residents:
You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal data in accordance with applicable law.